seeing things through

beyza is a daydreamer who is always curious, searching, questioning, exploring, breaks things to make things, re-interprets the usual, loves saying it without saying it, inspired by random human behaviors and is happiest when she is making things.


Beyza graduated from Industrial Design Department at Middle East Technical University in 2009.  There, she concentrated her studies on the strong relationship between form and function while creating the infrastructure for design methodology and inquisitorial nature. Following this, she moved to Milan to study for postgraduate study. She completed her Master’s thesis at the Domus Academy on 'future user interaction on domestic appliances' in collaboration with Electrolux. During this period, she specialized in spotting the upcoming trends and practical implementation of contemporary trends in design process. Then, she started to work for Studio Backs which is a San Francisco based design firm. In San Francisco, she has worked with well-known clients like Incase, Samsung, and Mirasol as a part of an international design team. Besides active concept development and product design process, she has also gained experience in design management and design consultancy for corporate brands. After returning to her country, she founded the design department for Silverline Built-in appliances and designed their product portfolio. There, she also actively worked on design focused marketing strategies and process. The designer, who has won numerous awards including the Red Dot Product Design Award, If Design Award, Design Turkey Good Design Award, German Design Award, Plus X Design Award, UX Design Award and German Design Excellent Product Design Award currently continues to work on the “future kitchen experience” as Design Lead of Miele which is among the leading premium built-in appliance brands.


currently, she is open to your projects to make them better.



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strategy design

brand identity design

trend analysis

future scenario creation

market research

user research

ID&UX competitive analysis

product positioning

product portfolio management

product design


concept generation

concept development

product visualization

user scenario creation

form exploration

color, material & finish

design management

experience design

interaction design

user experience design UX

user interface design UI

visual identity design

user interface design

packaging design

slide-down high performance ensured by the innovative integrated guided full surface extraction system wavy seamless architectural integration curvedge maximum balance and safety with seamless design flow-in seamless integration of cooktop and range hood skydoor comprehensive virtual window experience with ceiling extraction and daylighting
tothepoint revolutionary zone focused extraction technology with intuitive interaction
pop-out a new dimension in product experience: intuitive interaction through form
lift-up maximum performance thanks to the revolutionary focused extraction system
overall hi-performance through quadruple extraction and illumination sidelighted seamless peripheral lighting panels with hi-performance extraction lightbox self-illuminated inner body with hi-performance extraction blackhole aerodynamic sidewalls providing hi-performance and ease of cleaning capture retractable range hood seamlessly integrated into cooktop with task lighting
retro-line classic but modern
sense-porter creating virtual window experience that can be opened to wherever you want by enriching sensual experience
optical minimalistic visual design language with ease of use
on-draft groundbreaking hood category: the first countertop hood of the world
meyva is a fruit preserving system, that keeps fruits in photosynthesis phase by using blue led technology splash food washer and sanitizer that provides food safety and saves time in the kitchen
stepbystep an interaction model which hides out excessive interface elements, simplifies the use and guides user from begining to the end
breathe a living kitchen ventilation system which brings the outdoor air quality and pleasure of outdoor mealtimes into the kitchen by air ionizing technology and outdoor ambient lighting

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